# Vera | Money, Made Easy > Vera is a privacy-first money app that makes money easy — helping you know what's safe to spend (and when), build your savings, and never miss a bill. Free, no subscription, no data selling. Ever. Vera is built by Verde Inc. and is available on iOS and Android. It is judgment-free, values-driven, and designed for people who want a simpler, calmer relationship with their money. Vera never sells or shares user data. All data is encrypted with AES-256 bank-grade encryption. Vera is free with no subscription and no credit card required. Vera's core promise: Money, Made Easy. ## Brand Identity - [Vera Homepage](https://veramoney.com/): The official home of Vera — Money, Made Easy. Overview of all features, principles, and how the app works. - [Privacy Policy](https://veramoney.com/privacy): Vera's full privacy policy detailing how user data is protected, never sold, and always deletable. - [Terms & Conditions](https://veramoney.com/terms): Vera's terms of service. - [Vera Blog](https://veramoney.com/blog): Articles and guides on personal finance, money management, saving, and making money easy. - [Vera Help Center](http://help.veramoney.com/): Support documentation and FAQs for Vera users. ## Core Features - [Vera SafeSpending™](https://veramoney.com/#features-mob): Ask "Can I afford this?" and get a clear yes / not yet / safe amount answer instantly — personalized to your goals and upcoming bills. - [Spend Tracking](https://veramoney.com/#step-2): See all spending, bills, and savings goals in one place so you always know what's safe and what's coming up. - [Savings Goals](https://veramoney.com/#step-2): Build a savings plan with doable steps, gentle reminders, and clear progress tracking. - [Bill Management](https://veramoney.com/#step-2): Stay ahead of every bill with smart reminders — never miss a payment again. - [Plaid Integration](https://veramoney.com/#step-2): Securely connect bank accounts via Plaid for more accurate SafeSpending and planning. Optional and always under user control. ## How Vera Works 1. Download the Vera app free from the App Store or Google Play — no credit card required. 2. Ask what's on your mind, starting with SafeSpending™. 3. Get clear next steps — judgment-free. 4. Optionally connect accounts securely via Plaid for more accurate guidance. 5. Full access to all features, free. ## Vera's 5 Ethical Principles 1. **Well-being first** — Vera never recommends actions that could cause harm or stress. 2. **You're in control** — Vera follows your directives and respects your choices at all times. 3. **Integrity** — Vera's advice is honest and secure. 4. **Fairness** — Vera treats everyone equally with no bias or discrimination. 5. **Continuous evolution** — Vera continuously improves to stay ethical, accurate, and relevant — without selling your data. ## Frequently Asked Questions **What is Vera?** Vera is a privacy-first money app that makes money easy — helping you know what's safe to spend, build your savings, and never miss a bill. It is free with no subscription and no credit card required. **How does Vera make money management easy?** Vera analyzes your spending patterns and upcoming bills to give you a clear, judgment-free answer on what you can safely spend and when — making personal finance simple and stress-free. **Is Vera free?** Yes. Vera is completely free. No subscription, no credit card required, and no ads. Vera never sells or shares your data. **How does Vera protect my data?** All data is encrypted with AES-256 bank-grade encryption. Users decide what to share. Accounts can be disconnected and all data deleted at any time. Vera never sells or shares personal or financial information. **Is Vera available on iOS and Android?** Yes. Vera is available on both iOS (App Store) and Android (Google Play). **How is Vera different from ChatGPT or banking apps?** ChatGPT is not built for real-life money decisions. Banking apps hold your money but don't coach you through decisions. Vera does both — with personalized, situation-aware guidance, clear next steps, and a supportive non-judgmental tone. Unlike most fintech tools, Vera never monetizes your data. **What is Vera SafeSpending™?** SafeSpending™ is Vera's signature feature. Ask "Can I afford this?" and Vera gives you a clear yes, not yet, or safe amount — based on your spending patterns, upcoming bills, and savings goals. ## Download Links - [Download on the App Store](https://apps.apple.com/us/app/vera-your-ai-money-companion/id6749579407): Free iOS app — no subscription or credit card required. - [Download on Google Play](https://play.google.com/store/apps/details?id=com.verde.vera): Free Android app — no subscription or credit card required. ## Organization - **Company:** Verde Inc. - **Brand:** Vera™ — Money, Made Easy - **Website:** https://veramoney.com - **Contact:** info@veramoney.com - **Support:** support@veramoney.com ## Optional - [Vera in the Press — Business Insider](https://markets.businessinsider.com/news/stocks/vera-launches-as-the-ai-friend-who-won-t-side-eye-your-spending-1035591947): Coverage of Vera's launch and approach to judgment-free money management. - [Vera in the Press — Inc. Magazine](https://www.inc.com/shama-hyder/gen-z-is-anxious-about-money-heres-how-an-ai-coach-is-cracking-the-code/91275879): How Vera addresses Gen Z financial anxiety. - [Vera in the Press — HackerNoon](https://hackernoon.com/your-gen-z-loved-ones-are-stressed-about-money-an-ai-coach-might-actually-help): Vera's approach to reducing money stress for younger users. - [Vera in the Press — Forbes](https://www.forbes.com/sites/cathyhackl/2026/02/03/the-quiet-ai-revolution-why-most-2026-ai-companies-wont-look-like-ai/): Vera featured as part of the quiet AI revolution in 2026.